Because I was working on improving an established membership, it was key that I considered member feedback and any available analytics when planning updates. I created and reviewed multiple member surveys and tracked membership trends to make informed decisions.

In creating the new site, a top priority was improving the ability to gather more specific data (like template download information) to improve decision making in the future.

We needed to develop a standardized system of delivering purchased templates to customers and members. Enter: the download sheet.

A simple yet strategic PDF design to easily link any templates, video tutorials, and affiliate links to relevant tools and software (such as Canva, Adobe Express, Flodesk, Google Workspace, or Teachable)

Creative Template Shop offers any design-based templates in three color palettes to help customers create branded items faster, and easily envision their own brand style in the template.

The base color palettes hadn’t been revisited in the 5 years of the membership’s existence, so I revised them to ensure things felt current and accessible with color contrast in mind.