Brand identity • Website design
Helms Tax Strategy
Caleb and Hope, the owners of Helms Tax Strategy, had just recently bought out an established and trusted tax accountancy firm in the DFW area, and needed a new brand and website to build trust and authority with their newly gained client base (as well as attract new clients).
They had a big push internally to bring the previous business into the digital age, and wanted a website that supported that mission and helped their clients transition with ease.
Deliverables:
Primary Logo
Secondary Logo
Submarks
Color Palette
Typography Palette
Custom Squarespace 7.1 Website
Brand design
I aimed to create a brand that balanced legacy and modernity.
To honor the firm’s established history while signaling a new, modern direction, the brand identity needed to feel authoritative, strategic, and deeply trustworthy.
We chose a sophisticated serif font to convey stability and expertise, paired with a clean, highly-legible sans-serif for clarity in the digital space. The color palette anchors the brand in professionalism, pulling from deep, earth toned colors. Hope was especially excited about the monogram-style submark that brought a feeling of authority and tradition.
Opal #F2ECE1
Taupe #D9D0BD
Leather #9A562B
Marine #42535C
Charcoal #43413E
Slate #8C9193
website design
A digital front door built for a seamless client transition.
I built a custom Squarespace website, making sure every page was clean and clear, with warm, relational images to connect to their audience (prospective, new, and existing clients).
The two main call to actions on the website were inviting 1) existing clients to log in to their portal, and 2) new prospects to book a discovery call.
The layout is clean, professional, and incredibly easy to navigate. We strategically structured the site to clearly articulate their services, introduce the new leadership, and communicate their “Client Commitment.” The result is a polished, authoritative website that acts as a 24/7 resource, building credibility and making it simple for both new and existing clients to get the strategic help they need.
