Brand identity • Website design • copywriting
Davidson Handyman
Davidson Handyman is a quality home repair and maintenance service based in Davidson, North Carolina. The owner built his business to help homeowners gain peace of mind and get back to making memories.
He needed a professional brand and website to build trust with local clients and clearly communicate his reliable, high-quality services—letting him take care of their to-do lists so they can enjoy their homes again.
Deliverables:
Primary Logo
Secondary Logo
Submark
Color Palette
Typography Palette
Brand Style Guide
Custom Squarespace 7.1 Website
Website Copywriting
Services Page Design
brand identity
I focused on building a brand that felt reliable, trustworthy, and local.
The logo system is straightforward and confident, while the color palette and typography were chosen to feel approachable and trustworthy. A compressed sans serif with a bit of imperfection in the edges is reminiscent of woodblock print, and adds an authentic, handmade, and vintage touch in a subtle way.
A little bit of playfulness with the typography and the hammer icon feels effortless and friendly.
website design & copywriting
The website focused on building credibility and showcasing what services they provide.
I built a custom Squarespace 7.1 website to serve as a professional and effective online hub for the business. The primary goal was to make it incredibly easy for busy homeowners to find the services they need and understand the value Davidson Handyman provides.
The website copy, which I wrote from scratch, speaks directly to the target client. It addresses their pain points (that endless “laundry list of to dos”) and clearly presents the solution: a reliable, quality handyman who can help with everything from kitchen repairs and electrical to carpentry and general upkeep.
