Brand Identity • Website Design • client experience
Creative Template Shop
Creative Template Shop is a one-stop shop for any and every resource online business owners may need. With both standalone products for sale and their all-access membership, the Co-op, their goal is to help entrepreneurs get predictable income and sustainably scale their businesses.
With an outdated, clunky website that was heavily affecting revenue and membership numbers, it was time to revisit the entire experience: from brand and site all the way to how templates were delivered to customers.
Deliverables:
Primary Logo
Secondary Logo
Submark
Membership Logos
Color Palette
Typography Palette
Squarespace 7.1 Website
Product Sales Pages
Branded Flodesk Templates
Member Surveys
488+ Template Designs
Client Experience Collateral
Ad Graphics
Course Thumbnails
Product Mockups
brand identity & vibe
I wanted to create a bold and distinct brand that was recognizable at a glance.
Creative Template Shop was built as an extension of Boss Project. Because of that, it hadn’t received the big-picture, brand attention it needed in years. An outdated website, trendy brand colors that were past their time in the sun, and a logo that didn’t actually include the company name meant it was time to reimagine everything so this arm of the company could stand proudly on its own.
logo design
Custom hand-lettering was featured throughout the family of logos to help things feel cohesive.
With both public and member-facing areas of the site, we wanted consistent logos to identify which area they were in. A clean, almost vintage feeling hand-lettered script was the perfect fit.
public
member
website design
I prioritized simple browsing, seamless upsells, and a smooth customer journey.
The website needed to hold more than 900 template products across two storefronts (public-facing and member-facing), so it was incredibly important that we developed a clear, responsive filtering and search system.
Layered categorization and immediate response search made it easy for customers to find the perfect template for their needs quickly.
Adding simple toggle upsells to the public-facing products allowed customers on the shop-side easily see the benefits of joining the membership plan.
custom navigation
We created custom solutions to improve the client experience for both public and member-facing content.
The Creative Template Shop site holds a vast amount of content, both public-facing and member-facing pages.
Custom navigation with unique pages was created for both ends of the site, making it simple for each kind of user to easily find the information they’re looking for.
Hover to Scroll
I also created hundreds of templates for the site and revisited the buyer journey from top to bottom.
I worked to create over 488 templates for Creative Template Shop during our time together, ranging from social media Canva templates to complex spreadsheets to track important analytics—all with the lens to give members the tools they need to run an effective, sustainable business of their own.
new member onboarding
Studies show that effective member onboarding increases their length of stay and likelihood to refer others to join.
To improve the onboarding experience, I tackled a few projects: first, I developed a “Start Here” page for new members on the website, including a welcome video and important resources linked for them.
Second, I wrote and designed a 6-email welcome workflow in Flodesk, designed to send over the course of 2 weeks. The emails inside introduced them to the company, linked key resources they gained access to, and also shared personalized recommendations.
After implementing site updates, membership churn decreased to as low as 8.3%, an incredible feat.
